Etude House Summer Collection 2014

I was checking online for Etude House's newest collection and it seems that for this summer, they have included many cushion products, which is still an ongoing trend in Korea at the moment.

They have a summer edition of the Any Cushion compacts, the Precious Mineral Proof Any Cushion, which is available in two shades.

The cushion blushers look interesting though I 'm not really a fan of the packaging which seems like lightweight plastic and it would be easier and neater if the lid of the blusher was attached to the case itself.

 

Many Korean beauty products nowadays incorporates the innovative cushion technology and it seems like everything new is a cushion, and Etude House has come up with cushion eyeliners in five colors. I think f(x)'s Krystal carries off the purple eyeliner really well in their promotional campaign though I'm not sure how the color would come off in real life. I may consider getting the eyeliner in brown as it looks really natural and seems like a smoother version of gel liners.


 


 


 The Face Conditioning Fixer to set makeup and to hydrate skin.
 



Lock' N Summer Lash Perm mascara claims to be super waterproof.
 



 They have a summer edition of their Color Lips-fit line which comes in 5 hues.
 


 And this is the range which I'm most excited about. They have added new colors to the Play nail polish line and have really cute and creative campaign posters for their new summer collection.
 


I can see which colors I'm gonna be purchasing already! I have previously tried their Play polishes and the texture is not too watery and goes on smoothly without needing many extra coats.




I really like the new glitter range as well.

The Etude House summer 2014 collection are already in stores and sold online, and I'll be checking to see if they are available locally.